OPENING

On May 6, 2024, between 9 a.m. and 11 a.m., an open class entitled "E-business — mobile commerce", with Professor Vaggelis Saprikis, will take place in the auditorium 1 of the Lusíada University (Lisbon).

This lecture deals with the e-business models based on the recognized business model canvas developed by Osterwalder. Actually, e-business models are methods by which a firm/ organization sustains itself in the long-term using information technology, particularly the Internet. It also includes its value proposition for partners and customers. Moreover, the lecture deals with the revenue streams that firms/ organizations utilize to be sustainable and profitable. Thus, students will learn the basic types and characteristics of contemporary e-business models as well as the e-revenue models used. The lecture will also deal with the digital marketing, which is conducted in the mobile environment, especially through smartphones. Students will learn the basic principles of mobile marketing. Moreover, they will be able to realize the important of location-based marketing and how vital is to be able to implement highly personalized m-marketing actions, especially via SMS, apps and messages, as well as apply geofencing and m-marketing techniques.

This type of event has proved decisive in the students' training, as it puts them in direct contact with specialists, providing them with work focused on concrete aspects, from both a theoretical and practical perspective.